Bruce Henderson

  • American businessman
  • Born 1915
  • Died 1992

Bruce Doolin Henderson (April 30, 1915 – July 20, 1992) was an American entrepreneur and founder of the Boston Consulting Group (BCG). He founded BCG in 1963 in Boston, Massachusetts and headed the firm as the president and CEO until 1980. He continued to serve as chairman of BCG until 1985.

Your most dangerous competitors are those that are most like you.

The objective is to enlarge the scope of your advantage which can only happen at someone else's expense.

Any corporate policy and plan which is typical of the industry is doomed to mediocrity. Where this is not so, it should be possible to demonstrate that all other competitors are at a distinct disadvantage.

The essential element of successful strategy is that it derives its success from the differences between competitors with a consequent difference in their behavior.