William John Simmons III (born September 25, 1969), is an American sports writer, sports analyst, author, and podcaster. Simmons first gained attention with his website as "The Boston Sports Guy" and was recruited by ESPN in 2001, where he eventually operated the website Grantland and worked until 2015. At ESPN, he wrote for ESPN.com, hosted his own podcast on ESPN.com titled The B.S. Report, and was an analyst for two years on NBA Countdown. After departing ESPN in 2015, he founded The Ringer, a sports and pop culture website and podcast network, in 2016 and serves as its CEO.