Rakim Athelaston Mayers (born October 3, 1988), known professionally as ASAP Rocky (stylized as A$AP Rocky; , AY-sap), is an American rapper, singer, songwriter, record producer, model, actor and music video director. He is a member of the hip hop collective A$AP Mob, from which he adopted his moniker. Rocky released his debut mixtape Live. Love. A$AP, in 2011 to critical acclaim. The success of his mixtape led to a record deal with Polo Grounds Music, RCA Records, and Sony Music Entertainment. He subsequently recorded his 2013 debut studio album Long.