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Akio Toyoda

  • Japanese businessman
  • Born May 3, 1956

Akio Toyoda (豊田章男, Toyoda Akio, born May 3, 1956) is a Japanese business executive and the current president of Toyota Motor Corporation. He is the great grandson of the father of the Japanese industrial revolution, as well as being both the grandson to the founder of Toyota motors and maternal grandson to the founder of the Takashimaya department store corporation.


The hundreds of thousands of men and women at Toyota operations worldwide - including the 172,000 team members and dealers in North America - are among the best in the auto industry.




It is in Toyota's DNA that mistakes made once will not be repeated.




When consumers purchase a Toyota, they are not simply purchasing a car, truck or van. They are placing their trust in our company.




Trouble results when the speed of growth exceeds the speed of nurturing human resources. To use the analogy of growth rings in a tree, when unusually rapid growth caused the rings to grow abnormally thick, the tree trunk weakens and is easily broken.




I myself, as well as Toyota, am not perfect. I, more than anyone, wish for our customers' cars to be safe.




Everyone says Toyota is the best company in the world, but the customer doesn't care about the world. They care if we are the best in town, or not. That's what I want to be.




After I joined Toyota, there was a period when I drove more than 200 cars in one year - different types, other companies' cars. I want to be able to tell what distinguishes one car from the next.




People look at me and think I am an expert in the automobile industry, and I'm not.




With respect to sticking accelerator pedals, we failed to connect the dots between problems in Europe and problems in the United States because the European situation related primarily to right-hand-drive vehicles. Toyota will increase its outreach to government agencies charged with protecting the safety of motorists and passengers.




I respect my father as a father, but I also respect him as an honorable chairman.




I ride many different cars. Let's say I would drive 200 different vehicles in a year, so it's rather difficult to say which car or what car I ride. I love cars.




For much of Toyota's history, we have ensured the quality and reliability of our vehicles by placing a device called an andon cord on every production line - and empowering any team member to halt production if there's an assembly problem. Only when the problem is resolved does the line begin to move again.




I am at the top of Toyota and drive cars myself. I was also born with this name.



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