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Brian Tracy

  • American author
  • Born January 5, 1944

Brian Tracy (born January 5, 1944) is a Canadian-American motivational public speaker and self-development author. He is the author of over seventy books that have been translated into dozens of languages. His popular books are Earn What You're Really Worth, Eat That Frog!, and The Psychology of Achievement.


Your company's most valuable asset is how it is known to its customers.




The person we believe ourselves to be will always act in a manner consistent with our self-image.




If what you are doing is not moving you towards your goals, then it's moving you away from your goals.




You cannot control what happens to you, but you can control your attitude toward what happens to you, and in that, you will be mastering change rather than allowing it to master you.




You have to put in many, many, many tiny efforts that nobody sees or appreciates before you achieve anything worthwhile.




Achieving the highest possible return on human capital must be every manager's goal.




I've found that luck is quite predictable. If you want more luck, take more chances. Be more active. Show up more often.




If you raise your children to feel that they can accomplish any goal or task they decide upon, you will have succeeded as a parent and you will have given your children the greatest of all blessings.




Whatever you dwell on in the conscious grows in your experience.




Your greatest asset is your earning ability. Your greatest resource is your time.




Invest three percent of your income in yourself (self-development) in order to guarantee your future.




Practice Golden-Rule 1 of Management in everything you do. Manage others the way you would like to be managed.




There is no real limit to how much better a person who really commits to getting better can get. Every manager has the potential to become an excellent manager for the rest of his or her career.




You can become an even more excellent person by constantly setting higher and higher standards for yourself and then by doing everything possible to live up to those standards.




Successful people are simply those with successful habits.




No one lives long enough to learn everything they need to learn starting from scratch. To be successful, we absolutely, positively have to find people who have already paid the price to learn the things that we need to learn to achieve our goals.




The true measure of the value of any business leader and manager is performance.




Move out of your comfort zone. You can only grow if you are willing to feel awkward and uncomfortable when you try something new.




Develop an attitude of gratitude, and give thanks for everything that happens to you, knowing that every step forward is a step toward achieving something bigger and better than your current situation.




Managers today have to do more with less, and get better results from limited resources, more than ever before.




Only by contending with challenges that seem to be beyond your strength to handle at the moment you can grow more surely toward the stars.




Winners make a habit of manufacturing their own positive expectations in advance of the event.




Just as your car runs more smoothly and requires less energy to go faster and farther when the wheels are in perfect alignment, you perform better when your thoughts, feelings, emotions, goals, and values are in balance.




Teamwork is so important that it is virtually impossible for you to reach the heights of your capabilities or make the money that you want without becoming very good at it.




Those people who develop the ability to continuously acquire new and better forms of knowledge that they can apply to their work and to their lives will be the movers and shakers in our society for the indefinite future.




Communication is a skill that you can learn. It's like riding a bicycle or typing. If you're willing to work at it, you can rapidly improve the quality of evry part of your life.




The key to success is to focus our conscious mind on things we desire not things we fear.




If you like a person you say 'let's go into business together.' Man is a social animal after all, but such partnerships are fraught with danger.




It doesn't matter where you are coming from. All that matters is where you are going.




All successful people men and women are big dreamers. They imagine what their future could be, ideal in every respect, and then they work every day toward their distant vision, that goal or purpose.




Relationships are the hallmark of the mature person.




Whatever we expect with confidence becomes our own self-fulfilling prophecy.




You have within you right now, everything you need to deal with whatever the world can throw at you.




We will always tend to fulfill our own expectation of ourselves.




Whatever you believe with feeling becomes your reality.




The more credit you give away, the more will come back to you. The more you help others, the more they will want to help you.



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