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Alan W. Livingston

  • American businessman
  • Born October 15, 1917
  • Died March 13, 2009

Alan Wendell Livingston (born Alan Wendell Levison; October 15, 1917 – March 13, 2009) was an American businessman best known for his tenures at Capitol Records, first as a writer/producer best known for creating Bozo the Clown for a series of record-album and illustrative read-along children's book sets. As Vice-President in charge of Programming at NBC, in 1959 he oversaw the development and launch of the network's most successful television series, Bonanza.


I've always been very attentive to detail. It's a characteristic that drives some people crazy. But on the other hand, when people around me are sloppy, that drives me crazy.




My father was placid and easygoing. He owned a small shoe store where I helped out on Saturdays. I think he'd have been pleased if I'd made a career of working in the shoe store. But my mother was ambitious. She encouraged us to read books, and she pushed us toward a musical education.




I decided to combine my musical background, business education and creative abilities - and go into the record business.




I don't like to leave anything unfinished. I have an absolute need to see that every phone call is returned, every letter answered.




I read somewhere once that you could be whatever you wanted. As long as I could remember, I was determined to make my way in the big world. And that meant New York.



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