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Sophia Amoruso

  • American businesswoman
  • Born April 20, 1984

Sophia Christina Amoruso (born April 20, 1984) is an American businesswoman. Amoruso founded Nasty Gal, a women's fashion retailer, which went on to be named one of "the fastest growing companies" by Inc. Magazine in 2012. In 2016, she was named one of the richest self-made women in the world by Forbes. However, Nasty Gal filed for bankruptcy, decimating her fortune.Her 2014 autobiography, #GIRLBOSS was adapted into a television series of the same name for Netflix. In 2014, Amoruso founded Girlboss Media, a company that creates content geared toward a female audience.


You can't convince someone else - whether it's a potential employer, a loan officer at the car dealership, or someone you've been crushing on - that you're amazing and terrific if you don't actually think you are.




I've probably spent more time than any other brand reading every last comment. To listen to people the way you're able to online is very powerful.




Nothing will teach you more about perceived value than taking something with literally no value and selling it in the auction format. It teaches you the beauty and power of presentation, and how you can make magic out of nothing.




Don't act like you've arrived when you're just receiving the invitation.




Every woman who has a business book has a platform. For the most part, they're either a television personality or someone who had the perfect pedigree and worked their way up the career ladder.




Every other fashion brand out there - including those that I call 'competitors' - are run by mostly old white men, and the customer knows it.




Failure is your invention.




Chaos magic is the idea that a particular set of beliefs serves as an active force in the world. In other words, we choose what and how we believe, and our beliefs are tools that we then use to make things happen... or not.




I can be pretty reactive, and I've learned over time to be less reactive: to stop and think before I make decisions.




A lot of young people who I employ expect a raise after three months or expect not to have to put in more work than what's in their job description.




You are not a special snowflake.




Creativity and business acumen don't always go hand in hand.




The time making money should be greater than the time that you are spending money.




Sometimes in the world, there's such pressure to follow a certain path that we forget the importance of learning as we go.




When you owe money to people, you're always going to owe money to people, so you should take care of it as soon as possible. It doesn't go away just because you ignore it.




I didn't buy the Porsche for status. I hate that, and it's actually kind of goofy now because in L.A., a Porsche is like a Honda. It was just that I could pay that much money for a car and drive it off the lot.




Don't you dare alter your inner freak.

Don't you dare alter your inner freak.




EBay gave me the framework to discover I was an e-commerce entrepreneur. I touched everything, from shipping to logistics.




Creativity is incredibly important, but drive is equally so.




Everyone does a style book, and I wanted to write a business book for people that didn't think they would like a business book.




It's important that people are open. Some people say, 'I'm going to be a doctor,' and they're a really good doctor. But for the rest of us, it's a big question mark. Just giving yourself a break, letting yourself try new things, and when something doesn't work out, moving along... it's all we can really do.




A lot of people in my generation don't seem to get that you have to work your way up. I don't care if filing invoices is beneath you. If you don't do it, who do you think is going to? Your boss? Nope. That's why she hired you.




As a visual person, I love a creative resume. Putting in a little effort on the design side will show that you care about making things look good.




I love clothing and still shop a lot of vintage.




A typical day for me involves a lot of meetings.




I have three pieces of advice I want you to remember: Don't ever grow up. Don't become a bore. Don't let The Man get to you.




At the bare minimum, you need to be in your position for a year before you ask for a raise or title change.




Getting fired was always a big deal to me. It's a bit like having someone break up with you.




Making small talk about what someone is wearing is just another form of unsolicited feedback.




I learned the hard way that taking shortcuts and living for free is not really living free.




A big practice in chaos magic is the use of sigils, which are abstract words or symbols you create and embed with your wishes.




When I was 22, I wasn't too proud to do anything. I was taking out trash, buying stinky vintage clothes, and pulling gross Kleenex out of the pockets.




If you look at my Instagram, girls are just beating down my door for tips or a job or mentorship. I can't hire every single one of them. My story is one thing that gives them hope. It's an unconventional story with anecdotes, commonsense advice and a big dose of permission to figure things out for yourself.




I love mirrors.




In an ideal world, you'd never have to do things that are below your position, but this isn't an ideal world, and it's never going to be.




I've never seen someone work for a salary.



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